Village Business: Beauty and the Boutique


In this Village Business article, high fashion comes to Welton as we catch up with recent start up, Beauty and the Boutique.

Mother and Daughter team Natalie and Sharon Heald opened Beauty and the Boutique at the beginning of March this year.  The Boutique, located at Rednil Stables, is a dress agency selling preloved high end fashion & designer labels alongside a hat and fascinator hire service.

We asked Natalie where the idea for Beauty and the Boutique came from:

“We thought we would open a shop selling fashion as we both had a lot of clothes that we wanted to sell, especially from my shopping addiction! We then thought about a dress agency where people bring in items to sell. I then thought we could do a hat and fascinator hire service within the shop.

With the racecourse and weddings very close by we thought this would be perfect and have now bought in new head pieces for this side of the business.  If customers already have an outfit and would like a headpiece they are welcome to bring it in and we will do our best to find a perfect match.”

What are some of your best sellers so far:

“I would say our top sellers so far are dresses and summer clothes. We have a lot of special event wear in; just recently selling a designer 3 piece set for a mother of the groom with a massive saving. Shoes seem to be very popular as well.”

What sets Beauty and the Boutique apart from your competitors?

“Many dress agencies tend to offer a 50/50% commission however we’ve tried to stay fair and decided to take a 40% commission which we feel this makes us more competitive. We only focus on designer and high end high street brands. We also feel our hat and fascinator range is a huge selling point. 

We have now bought prom and ball gowns to sell in the shop. Anyone is welcome to sell with the boutique which saves them storing big prom dresses that they are no longer going to use. Customers are able to try them on in our changing area.”

How can people learn more about your company?

We are contactable through our Facebook page and Instagram users can follow us

Beauty and the Boutique opening times:

Monday – 10:00 – 15:00
Tuesday – 10:00 – 15:00
Wednesday – Closed
Thursday  13:00 – 17:00
Friday – 10:00 – 15:00
Saturday – Closed
Sunday – Closed

“We feel this is something extra for the villages of Welton and Dunholme and we have already had some amazing feedback from villagers feeling excited with the new boutique and shopping experience.”

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